Overview
IMTACAR OTO, a company renowned for its commitment to quality, trust, and experience, offers comprehensive services in vehicle purchase, sale, and rental. The objective was to revamp their online platform to reflect these values and enhance the user experience for clients engaging with their services.
My Role
- Researching market trends and user expectations
- Creating initial concept sketches
- Developing detailed wireframes
- Designing the user interface (UI)
- Building interactive prototypes for testing
Tools Used
- Adobe XD
- Illustrator
- Photoshop
- Figma
Process
Research
The project began with user research to understand the needs and frustrations of potential clients. Persona development was crucial, as exemplified by Ahmet Bahij, a 39-year-old architect from Istanbul, who expressed the need to see car offers and understand available services before visiting a dealership.
Design
The design process involved translating the insights from the research phase into tangible sketches and wireframes, ensuring an intuitive navigation structure that would allow users to easily browse car offers and services.
UI Design
For the UI, a clean and modern aesthetic was chosen to reflect the sophistication of the automotive industry. The design emphasized high-quality imagery, clear typography, and a color palette that aligned with IMTACAR OTO's branding.
Prototyping
Using Adobe XD and Figma, interactive prototypes were created to simulate the user experience. These prototypes were essential for usability testing and gathering feedback to refine the design.
Implementation
The final design was implemented with a focus on responsive design, ensuring a seamless experience across various devices and platforms.
Results
The redesigned IMTACAR OTO website provided a user-centric platform that made the process of purchasing, selling, or renting vehicles straightforward and accessible. The site's improved UX increased user engagement, customer satisfaction, and conversion rates.
Conclusion
The IMTACAR OTO website redesign is a testament to the power of a well-executed UX/UI strategy. By focusing on the users' needs and streamlining the path to action, the new website serves as a robust tool for the company, driving growth and reinforcing its position as a trusted leader in the automotive industry.
