
## Overview

AI Magicx is a cutting-edge SaaS provider that harnesses the power of artificial intelligence to offer a suite of services for content creation, including chatbots, image generation, and story creation. Their platform is designed to empower users with AI tools that streamline and enhance their creative processes.

![aimagicx 04.](/images/magicx/1.webp)

## Challenge

The challenge was to design and develop a user-centric dashboard that would seamlessly integrate various AI services into a single, cohesive user experience. AI Magicx required a platform that was not only functional but also intuitive and engaging, to encourage user adoption and retention.

## Process

### Research

Extensive research was conducted to understand the specific needs and pain points of AI Magicx's target users. This informed the design decisions, ensuring that the dashboard would be tailored to the users' workflows and preferences.

### Wireframing

Wireframes were developed to establish the foundation of the dashboard's layout and functionality. This step was crucial in planning the information architecture and the user flow throughout the platform.

### UI Design

With the wireframes as a guide, the UI was designed to be clean, modern, and aligned with the AI Magicx brand. Special attention was given to the dashboard's usability, ensuring that users could easily navigate and access the various AI tools available.

### Development

The platform was developed using Webflow, which allowed for rapid prototyping and iterative design. This approach enabled the team to quickly adapt to user feedback and make necessary adjustments during the development phase.

<div class="image columns-1 sm:columns-2 gap-8">

![aimagicx 05.](/images/magicx/2.webp)
![aimagicx 02.](/images/magicx/3.webp)
![aimagicx 03.](/images/magicx/4.webp)
![aimagicx 04.](/images/magicx/5.webp)
![aimagicx 04.](/images/magicx/6.webp)
![aimagicx 04.](/images/magicx/7.webp)
![aimagicx 04.](/images/magicx/8.webp)
</div>


## Results

The final product was a fully functional AI SaaS dashboard that provided users with an efficient and enjoyable experience. The dashboard's design successfully integrated complex AI functionalities into an accessible interface that streamlined the user's creative process.

## Conclusion

The AI Magicx dashboard project illustrates the successful intersection of design and development. By leveraging user research and modern web technologies, the project delivered a powerful tool that enhances the capabilities and productivity of its users. The dashboard stands as a testament to the potential of AI in the creative industry and the importance of user-centered design in SaaS platforms.

Client

website

Role

Tools

AI SaaS Dashboard Design, With Webflow Development


## Overview.

Mimari Expert, a company specializing in providing bespoke housing solutions, required a comprehensive redesign of its website to cater to its target demographic of Arabian and Turkish individuals seeking to purchase and decorate their new homes. The project aimed to enhance user experience (UX) and user interface (UI) for better user engagement and conversion rates.

![Mimari 02.](/images/mexpert/flow.png)

## Objectives

* Create an intuitive and visually appealing website design tailored for Arabian and Turkish audiences.
* Showcase Mimari Expert’s services and portfolio in a user-friendly manner.
* Streamline the process of scheduling consultations and inquiries.
* Incorporate cultural design elements that resonate with the target audience.


## My Role

As the lead designer, I was responsible for overseeing and executing the entire design process, including:

* Conducting user research to understand the target audience's preferences and behaviors.
* Creating initial sketches to outline the basic layout and structure of the website.
* Developing wireframes to establish the information hierarchy and navigation flow.
* Crafting the UI design with a focus on aesthetics and usability.
* Prototyping the design to demonstrate interactivity and functionality.


## Tools Used

* Adobe XD for wireframing and prototyping.
* Adobe Illustrator for creating vector graphics and design elements.
* Adobe Photoshop for editing and optimizing images.
* Figma for collaborative design and feedback.

![Mimari 02.](/images/mexpert/mimari_ui.webp)


## Process

### Research and Analysis

Research was conducted to understand the cultural nuances and design preferences of the target audience. This included analyzing competitor websites, conducting surveys, and gathering insights from focus groups.

### Sketching and Wireframing

Initial sketches were created to explore various layout options. Wireframes were then developed to solidify the structure and navigation of the website, ensuring a logical flow of information.

### UI Design

The UI design phase involved selecting a color palette, typography, and imagery that aligned with the brand and resonated with the target audience. The design also had to be responsive and adaptable to different screen sizes.

### Prototyping and Testing

Interactive prototypes were created to test the functionality and gather user feedback. Usability tests were conducted to identify and rectify any issues with the navigation or user flow.

### Implementation and Launch

Once the design was finalized and approved, the website was developed and thoroughly tested before launch. Post-launch, additional user feedback was collected to make iterative improvements.

## Results

The redesigned Mimari Expert website successfully delivered an enhanced user experience that is culturally relevant and aesthetically pleasing to the target audience. The intuitive design and clear call-to-action buttons have led to an increase in user engagement and higher conversion rates for consultations and service inquiries.

## Conclusion

The Mimari Expert website redesign project is an exemplary case of how a user-centric approach to UX/UI can significantly impact a brand's online presence and customer interaction. By understanding and addressing the specific needs of the target audience, the website now serves as an effective tool for showcasing the company's expertise and attracting potential clients.

Mimari Expert Website UX Case Study


![Call Center 01.](/images/center/1.webp)

![Call Center 02.](/images/center/2.png)

![Call Center 03.](/images/center/3.png)

![Call Center 04.](/images/center/4.png)

![Call Center 05.](/images/center/5.png)

![Call Center 06.](/images/center/6.png)

![Call Center 07.](/images/center/7.png)

![Call Center 08.](/images/center/8.png)

![Call Center 09.](/images/center/9.png)

![Call Center 10.](/images/center/10.png)

![Call Center 11.](/images/center/11.png)

![Call Center 12.](/images/center/12.png)



Call Center Dashboard UX/UI Case Study


## Overview

IMTACAR OTO, a company renowned for its commitment to quality, trust, and experience, offers comprehensive services in vehicle purchase, sale, and rental. The objective was to revamp their online platform to reflect these values and enhance the user experience for clients engaging with their services.


## My Role

- Researching market trends and user expectations
- Creating initial concept sketches
- Developing detailed wireframes
- Designing the user interface (UI)
- Building interactive prototypes for testing

## Tools Used

- Adobe XD
- Illustrator
- Photoshop
- Figma


## Process

### Research

The project began with user research to understand the needs and frustrations of potential clients. Persona development was crucial, as exemplified by Ahmet Bahij, a 39-year-old architect from Istanbul, who expressed the need to see car offers and understand available services before visiting a dealership.

![Everyday 03.](/images/car/i1.webp)

<div class="image columns-1 sm:columns-2 gap-8">

![Everyday 01.](/images/car/i3.webp)
![Everyday 02.](/images/car/i6.webp)
</div>

### Design

The design process involved translating the insights from the research phase into tangible sketches and wireframes, ensuring an intuitive navigation structure that would allow users to easily browse car offers and services.

### UI Design

For the UI, a clean and modern aesthetic was chosen to reflect the sophistication of the automotive industry. The design emphasized high-quality imagery, clear typography, and a color palette that aligned with IMTACAR OTO's branding.

### Prototyping

Using Adobe XD and Figma, interactive prototypes were created to simulate the user experience. These prototypes were essential for usability testing and gathering feedback to refine the design.

### Implementation

The final design was implemented with a focus on responsive design, ensuring a seamless experience across various devices and platforms.

![Everyday 03.](/images/car/i5.webp)

## Results

The redesigned IMTACAR OTO website provided a user-centric platform that made the process of purchasing, selling, or renting vehicles straightforward and accessible. The site's improved UX increased user engagement, customer satisfaction, and conversion rates.

## Conclusion

The IMTACAR OTO website redesign is a testament to the power of a well-executed UX/UI strategy. By focusing on the users' needs and streamlining the path to action, the new website serves as a robust tool for the company, driving growth and reinforcing its position as a trusted leader in the automotive industry.

Projects

AI SaaS Dashboard Design, With Webflow Development

Mimari Expert Website UX Case Study

Call Center Dashboard UX/UI Case Study

IMTACAR OTO Website UX Case Study