Overview.
Mimari Expert, a company specializing in providing bespoke housing solutions, required a comprehensive redesign of its website to cater to its target demographic of Arabian and Turkish individuals seeking to purchase and decorate their new homes. The project aimed to enhance user experience (UX) and user interface (UI) for better user engagement and conversion rates.
Objectives
- Create an intuitive and visually appealing website design tailored for Arabian and Turkish audiences.
- Showcase Mimari Expert’s services and portfolio in a user-friendly manner.
- Streamline the process of scheduling consultations and inquiries.
- Incorporate cultural design elements that resonate with the target audience.
My Role
As the lead designer, I was responsible for overseeing and executing the entire design process, including:
- Conducting user research to understand the target audience's preferences and behaviors.
- Creating initial sketches to outline the basic layout and structure of the website.
- Developing wireframes to establish the information hierarchy and navigation flow.
- Crafting the UI design with a focus on aesthetics and usability.
- Prototyping the design to demonstrate interactivity and functionality.
Tools Used
- Adobe XD for wireframing and prototyping.
- Adobe Illustrator for creating vector graphics and design elements.
- Adobe Photoshop for editing and optimizing images.
- Figma for collaborative design and feedback.
Process
Research and Analysis
Research was conducted to understand the cultural nuances and design preferences of the target audience. This included analyzing competitor websites, conducting surveys, and gathering insights from focus groups.
Sketching and Wireframing
Initial sketches were created to explore various layout options. Wireframes were then developed to solidify the structure and navigation of the website, ensuring a logical flow of information.
UI Design
The UI design phase involved selecting a color palette, typography, and imagery that aligned with the brand and resonated with the target audience. The design also had to be responsive and adaptable to different screen sizes.
Prototyping and Testing
Interactive prototypes were created to test the functionality and gather user feedback. Usability tests were conducted to identify and rectify any issues with the navigation or user flow.
Implementation and Launch
Once the design was finalized and approved, the website was developed and thoroughly tested before launch. Post-launch, additional user feedback was collected to make iterative improvements.
Results
The redesigned Mimari Expert website successfully delivered an enhanced user experience that is culturally relevant and aesthetically pleasing to the target audience. The intuitive design and clear call-to-action buttons have led to an increase in user engagement and higher conversion rates for consultations and service inquiries.
Conclusion
The Mimari Expert website redesign project is an exemplary case of how a user-centric approach to UX/UI can significantly impact a brand's online presence and customer interaction. By understanding and addressing the specific needs of the target audience, the website now serves as an effective tool for showcasing the company's expertise and attracting potential clients.
