
![Call Center 01.](/images/center/1.webp)

![Call Center 02.](/images/center/2.png)

![Call Center 03.](/images/center/3.png)

![Call Center 04.](/images/center/4.png)

![Call Center 05.](/images/center/5.png)

![Call Center 06.](/images/center/6.png)

![Call Center 07.](/images/center/7.png)

![Call Center 08.](/images/center/8.png)

![Call Center 09.](/images/center/9.png)

![Call Center 10.](/images/center/10.png)

![Call Center 11.](/images/center/11.png)

![Call Center 12.](/images/center/12.png)



Client

Role

Tools

Call Center Dashboard UX/UI Case Study


## Overview

IMTACAR OTO, a company renowned for its commitment to quality, trust, and experience, offers comprehensive services in vehicle purchase, sale, and rental. The objective was to revamp their online platform to reflect these values and enhance the user experience for clients engaging with their services.


## My Role

- Researching market trends and user expectations
- Creating initial concept sketches
- Developing detailed wireframes
- Designing the user interface (UI)
- Building interactive prototypes for testing

## Tools Used

- Adobe XD
- Illustrator
- Photoshop
- Figma


## Process

### Research

The project began with user research to understand the needs and frustrations of potential clients. Persona development was crucial, as exemplified by Ahmet Bahij, a 39-year-old architect from Istanbul, who expressed the need to see car offers and understand available services before visiting a dealership.

![Everyday 03.](/images/car/i1.webp)

<div class="image columns-1 sm:columns-2 gap-8">

![Everyday 01.](/images/car/i3.webp)
![Everyday 02.](/images/car/i6.webp)
</div>

### Design

The design process involved translating the insights from the research phase into tangible sketches and wireframes, ensuring an intuitive navigation structure that would allow users to easily browse car offers and services.

### UI Design

For the UI, a clean and modern aesthetic was chosen to reflect the sophistication of the automotive industry. The design emphasized high-quality imagery, clear typography, and a color palette that aligned with IMTACAR OTO's branding.

### Prototyping

Using Adobe XD and Figma, interactive prototypes were created to simulate the user experience. These prototypes were essential for usability testing and gathering feedback to refine the design.

### Implementation

The final design was implemented with a focus on responsive design, ensuring a seamless experience across various devices and platforms.

![Everyday 03.](/images/car/i5.webp)

## Results

The redesigned IMTACAR OTO website provided a user-centric platform that made the process of purchasing, selling, or renting vehicles straightforward and accessible. The site's improved UX increased user engagement, customer satisfaction, and conversion rates.

## Conclusion

The IMTACAR OTO website redesign is a testament to the power of a well-executed UX/UI strategy. By focusing on the users' needs and streamlining the path to action, the new website serves as a robust tool for the company, driving growth and reinforcing its position as a trusted leader in the automotive industry.

Call Center Dashboard UX/UI Case Study

Next Project

IMTACAR OTO Website UX Case Study